Although Apple's iPod is the hottest digital music device globally, it is not dominating in Asia as the Samsung Yepp emerged as the most popular MP3 player brand amongst users in seven Asian countries. The findings is from a research done by research firm Synovate. In Singapore, Creative is holding on the the market with a majority share of 40% amongst Singaporeans. Seems like Sim Wong Hoo's marketing and anti-Apple trashtalking works in Singapore, but not in other markets.
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