Apple imitator?

We know that long, long time ago, there were Apple clones such as Orange and Pineapple. Of course, these clones don't exist anymore because Apple has been pretty tight on the infringement of their trademarks and copyright. Today, I say this in the Straits Times.
It's an ad by a cellphone retailer, and the company is called Apple Telecom. We know that Apple is also the name of the company that The Beatles started, and it's also the name of a newspaper in Hong Kong, so why not a cellphone retailer in Singapore? But look at the logo. Doesn't it resemble the actual Apple logo?
The difference is that the leaf on the top of the fruit is on the left instead of the right, and the fruit itself has not been eaten. Uncanny, isn't it? With Apple going hard on the companies using the iPod name, I wonder if the Cupertino-based company will come down hard on Apple Telecom?
What's funny is that 5 pages later, there's an ad by ishop, an Apple authorised reseller.