Thursday, August 05, 2004

Palm handheld makes debut on film

As a Palm user, I'm so glad to hear that there's a film the centers around a Palm PDA. Previously, movie studios have featured PDA devices in their films but usually they are depicted wrongly, and even worse, named wrongly. Hope this movie is worth watching though...
In "Little Black Book," Stacy Holt (Brittany Murphy), an associate producer for daytime talk show hostess Kippie Kann (Kathy Bates), is frustrated when her boyfriend Derek (Ron Livingston) refuses to discuss his past relationships. With the encouragement of co-worker Barb (Holly Hunter), she delves into his palmOne handheld to learn about his ex-girlfriends. The digital footprints of past and present romances are kept on a TungstenC handheld from palmOne. This little black book, used for work and play, is the technology star of the film.
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During the past 12 months, palmOne worked closely with Revolution Studios to make sure that the cast and crew were comfortable and up-to-speed using the latest features, such as how to store a digital color image on the handheld.
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"While normally this type of product placement is paid, palmOne did not pay fees to place its products in this movie," said Page Murray, vice president of marketing for palmOne. "We were honored when Revolution Studios selected palmOne handhelds. We love how the tech-savvy screenwriters created an interesting movie plot while highlighting the way people are using handhelds for work and play."

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