Entertainment Software Association to sue California

Seems like the ESA in US is taking the fight on games legistation to courts. Recently, the State of California has passed a bill that has outlawed the sale of violent video games to minors. However, the ESA is not taking this lying down. There's an interesting piece on Ars Technica examining this and it is an interesting read.

The Entertainment Software Association is planning to sue the State of California over the passage of AB1179, a bill that has outlawed the sale of violent video games to minors. President Douglas Lowenstein said that he "intends to file a lawsuit to strike this law down," and added that he is "confident that we will prevail."

Is this a case of the ESA throwing respect for laws meant to protect children to the wind?