Creative commons in the UK

This is an interesting and insightful piece on UK's, or rather BBC's, attempt to introduce the idea of Creative Common licenses. Anyone interested in the future of media should take a look at this.

The U.K. has a great tradition in providing quality public service to the citizen... I find absolutely fascinating the way the public sector has been engaged with the CC project" says Prodromos Tsiavos, the legal lead at Oxford. The British Broadcasting Corporation (BBC), the most influential public service content provider in the world, has been behind the project from the start and is using the Creative Commons ideology as a lynchpin for its core digital project, the Creative Archive.
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By contrast, the commercial creative industries have raised the kind of misinformed objections to Creative Commons that will be tiresomely familiar to those engaged in the IP debate in the States.

Here's to hoping that this initiative works out and be the model for many other countries to follow.