EPIC 2014-possible future of the mediascape?

This is a 8 mins flash presentation of the future of media. The scenario presented sees Google and Amazon merging and the mainstream media going offline in response to EPIC, otherwise known as the "Evolving Personalized Information Construct". EPIC will customise news and media for you and is way more advance than anything we have today. Although the presented future may not come to pass, it has more than a hint of truth in it, considering the way trends are heading today. If you're even remoteing interested in how you will consume media in the future, this is an awesome piece that you must watch. For those working in the media, it is absolutely essential.